Carling wanted to give consumers in selected pubs a novel FA Cup viewing experience

the brief

When Carling scored the sponsorship of the Premier League, they wanted to give consumers the best Premier League viewing experience within ‘Club Carling’.

Working with their Platinum selected pubs, they were seeking to innovate the interiors and tech available adding Sky TV, broadband internet and noonah experience tech, to give Carling drinkers more reasons to get together and keep the stories going long after the final whistle has blown.

the solution

Carling invested in noonah selfie mirrors that would run inside ‘Carling Club’ venues. At their Gold pubs Carling invested in our wall mounted booths.

Scrolling through your news feed, you’ll often find your friends’ cheeky selfies from the night before. With Carling, we took that to the next level, installing our Mirror systems in these selected pubs, allowing consumers to take a fun selfie.

The booths are fully branded to Carling and their campaign message #KeepTheStoriesGoing. We created a bespoke user experience and custom animations, maximising the Carling branding, and encouraging consumers at ‘Carling Clubs’ to interact with the brand. The booths entice consumers to take a photo, with the message of ‘Grab your mates and get snapped’.

the result

The fun selfies can be shared from the photo booths using our social software, allowing consumers to email or share their selfie. Before sending the images Carling branding is added: when a consumer shares their #KeepTheStoriesGoing photo the campaign message is seen on social.

The branded email which is sent to consumers containing their customised image also drives traffic towards the specific Carling social media pages and app downloads, further building the relationship between consumers and Carling, developing brand loyalty.

We shot, and we scored. Our photo booth installations have been hugely successful in the ‘Carling Club’ venues. The Anfield location has been a major success, with hundreds of consumers capturing their selfies on the custom installs. Carling have retained noonah to deliver more photo booths at even more locations… Back of the net for noonah!

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