Kia – Digital Graffiti Touch

Kia Soul Ready To Roll – Kia Design Studio at Westfield London

The Brief

The Kia Soul – Ready to roll campaign made it’s way to the UK in 2014. Targeting a young and funky market Kia wanted a way to interact with their target audience in a brand new and exciting way.

The Solution

We developed a fully interactive digital graffiti studio that guests at the Westfield could use to interact with the Kia brand. Guests were invited to have their photo taken and have it instantly loaded into the spray paint touch software via Instagram.

Once the photo was loaded the guest was placed inside the Kia Soul, from here they could used custom stamps and stencils and all of the other awesome design features to create their own unique Kia Soul design.

Photos could be shared directly from the digital graffiti touch platform to Facebook, Email and Twitter, guests were also given a branded 6×4 photo print of their design to take away with them.