Creating branded keepsakes for the final season of Game of Thrones
the brief
A|X Armani Exchange is a leading fashion brand in creating clothing inspired by street-chic culture and dance music. They launched a global campaign with the hashtag #st_ART celebrating street art and incorporating it into their clothing designs.
We were asked to help with this campaign and assist in creating an experience for their consumers that was engaging, and that would increase their brand exposure on social media.
the solution
Our Graffiti Wall creates an authentic graffiti experience, in line with the street vibe that A|X Armani Exchange wanted to communicate with consumers for this campaign. We ran Digital Graffiti walls across the globe, in locations such as Milan, Hollywood, London and Miami.
The Digital Graffiti wall was enclosed in a fully branded shell, increasing brand exposure. The actual canvas which could be interacted with also contained the branding and hashtag #st_ART as an overlay, which could not be drawn over or edited. This built engagement between the consumer and the brand, as they were enjoying the creative experience.
A|X Armani Exchange allowed both graffiti artists and consumers to use the creative wall, creating their own personalised designs.
Results
The masterpieces created on the wall could be printed with branding in the foreground and the consumer could take it away as a memento of their experience.
The artwork was also optimised for sharing to email, Facebook and Twitter, allowing consumers to show off their amazing designs whilst also sharing the brands hashtags and increasing the social media footprint of A|X Armani Exchange.
See more case studies below…
West Ham United Stadium Fans
Working with West Ham United during lockdown to place their fans in the stadium with Photo Mosaics
Hamleys Nanjing
Providing unique content capture experiences at the new ‘Super Hamleys’ Nanjing store
DC Comics
Marvel and Toys “r” Us wanted to get their superheros sharing