A unique brand experience, embracing new iOS features

the brief

Vodafone, the Mobile Network of 2017, wanted to give their consumers an incredible brand experience and raise awareness of the new QR code features available with the new iOS upgrade.

noonah™ worked with Vodafone to create the custom technology which brought their vision to life. Consumers would record themselves having fun in the festive photo booth, the GIF was attached to a QR code to allow for physical and online sharing. Forget sending a selfie, our made-to-measure tech allows consumers to give a GIF!

the solution

noonah™ took Vodafone and the beautiful booth to two busy London shopping malls during the peak Christmas season. The event allowed tired shoppers a break and gave them the chance to create a personalised GIFtag. Consumers were also given a discount on products, the chance to learn about a new feature on their phone and help from Vodafone’s lovely staff, who could resist?

The custom technology we designed – to a tight deadline! – was innovative but simple. The latest iOS updates mean that consumers can now scan QR codes through their camera and noonah™ used that feature to direct them to a personal microsite. The creative GIF’s recorded in the booth were linked to the unique QR code contained in the GIFtag and could be given as a gift to that special person.


Consumer Journey

1. Select a #GIFtag and enter the Voda Christmas Booth

2. Scan their #GIFtag and have fun recording a GIF

3. Add festive filters and special messages

4. Add #GIFtag to loved one’s present

5. Loved one scans the QR code using their mobile phone and views GIF

6. Share to friends

Over 600 branded #GIFtags were made in the first weekend of the activation, showing just how much people love to send s“ELFIES” for Christmas! Vodafone loved the tech and are planning on using it throughout 2018.

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