Noonah created a supersize version of our selfie mirror (2.5m x 2.5m) for this install. Guests could see themselves and their whole group in the mirror as they took their snap. We were responsible for the whole custom build and so had to work hard on the structure and fitting to make sure everything was perfect for the install.

We created custom animated characters based on the figures used around the attractions, encouraging consumers to strike poses, e.g. “flap like a penguin”. The camera is then triggered via a radio signal by the brand ambassador, so the consumer always gets the perfect photo – especially as we developed a feature that would allow for the photo to be retaken.

The photos were taken using a green screen background, so guests could be transported to their own underwater world – just like all the animals they were about to visit– talk about immersive!