An ASICS brand experience for the London 10K
the brief
Yokebe is a natural weight loss shake brand which was recently launched within Boots and Superdrug Stores. They wanted to create a buzz about this launch and raise awareness of the brand and so decided to create a pop up product launch tool.
In line with the health theme of their product, the key message was #YouCanBe to challenge consumers to become what they want to be.
For the campaign Yokebe needed us to create an interactive which aligned with the campaign.
the solution
Our green screen removes a green background and replaces it with a fun, personalised image of your choice. We can theme the green screen background to suit your event. This provides guests with a totally customised photo experience.
For Yokebe we integrated our green screen system into a branded custom structure. Our tech gave shoppers the chance to superimpose their head onto different professions or characters’ bodies. Guests could experience being an astronaut, a president or even a superhero – whoever they wanted to be!
Once the photos were captured, Yokebe’s branding was added to the images giving consumers a fully branded print to take away – they wouldn’t be forgetting Yokebe’s name anytime soon!
the results
Consumers could also share their fully branded images direct to social media from the event using noonah’s social sharing software – a great way to increase Yokebe’s brand reach.
The event achieved great results, with photos shared to social media over 350 times over the course of the launch.
With the Yokebe products sat alongside the booth, consumers were also given the chance to try out the shakes before they brought them from Boots or Superdrug – Yum!
noonah have been retained to deliver more tech for Yokebe and handle production and logistics for 2018.
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