SSE wanted to engage with fans at Wembley for the Scottish Cup Final

Brief

The Women’s F.A. Cup Final has been running since 1970 and is the most prestigious cup in women’s football. Since 2015, this competition has taken place in Wembley Stadium which is the home of British football. The Cup is a huge event in the football calendar and is sponsored by SSE, a major energy supplier in the UK. We were contacted by SSE and asked to help highlight their involvement with the Cup Final, get fans interacting with the brand at Wembley and give fans a great memento of their day.

With a capacity of over 90,000 people, Wembley is the largest stadium in the UK and so we knew that we needed to bring some quick, efficient tech that allow as many people to interact with the brand as possible, whilst still providing a cool output.

Results

Fans love the branded moving images and the propensity to share was so much higher than with still photos. Check out the stats below from our Social Media Sharing station, which allowed them to post directly to Facebook, Instagram and Twitter using the hashtag #scottishcupfinal

Fans also received an SSE branded print as a keepsake from the match which contained SSE branding and their social media links, reminding fans to keep interacting with the brand when hung on the fridge.

SSE thought the whole brand activation went brilliantly and have retained us for this year to deliver more interactive photo capture.