Helping SSE Wembley Arena to say thank you to key workers via Virtual Mosaic
Brief
BBC Wales wanted to launch the second season of one of their biggest dramas, Keeping Faith, with a bang. This brand activation would take place at an exclusive premier of the second season as well as featuring at the Royal Welsh Show.
The brand experience needed to engage consumers, encourage them to share content to social media, and give them a branded memento of the experience.
Solution
The iconic yellow mac from Keeping Faith was a key theme for this brand activation. Our brand new curved Bullet Time rig was wrapped in the rain mac yellow and positioned against a yellow backdrop – enough to brighten any room!
Our Bullet Time was the perfect tech for this brand activation, capturing frozen moment 3D GIFs, we added confetti to the experience to create some extra sparkle. The GIFs were instantly processed, branding was added, and fans could immediately share their GIF with friends and followers – check out an example here.
Fans were also presented with a branded bring from the middle camera of the Bullet Time to take away as a keepsake.
Results
The brand experience was a huge success with hundreds of people wanting to record their own show stopping Bullet Time GIF.
The client said “It was a real treat to see how much the fans enjoyed and the team were delighted with the night – it really showed BBC Wales and KF2 at its best and I’m very grateful for all the hard work you put in.”
Now we can’t wait to see season 2!
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