To promote their VIP black Card event, Matalan wanted to give their consumers a unique dressing room experience

the brief

Matalan wanted an experiential event that would promote their VIP Black card, a customer reward system with is attained by spending over £150 over 12 months in Matalan stores. They chose two of their stores, Cardiff and Liverpool, to host these events.

When noonah was contacted with the brief to provide unique experiential tech which would engage users, we got to work!

the solution

Our digital makeover mirror allows fashion brands to upload graphics of their clothes that can then be used as virtual clothing.

When consumers look in the mirror, they can choose the graphic of the clothing they want to try on, resize it and adjust it on themselves and take a glamourous snap whilst trying the clothing on.

We wrapped the mirror in bespoke branding for Matalan, so that it was in keeping with the store’s other promotional activity.

The digital User Experience which guided the consumer through their interaction with the mirror was branded with Matalan fonts, graphics and calls to action.


Consumers loved the opportunity to try on the clothes without having to enter the changing room or mess about trying to zip up a dress on their own. One shopper said, “they should have these in every store!” – we agree!

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