To promote their VIP black Card event, Matalan wanted to give their consumers a unique dressing room experience
the brief
Spotify wanted to delight guests at VidCon giving them an experience they hadn’t seen before.
They asked Noonah to deliver an experiential solution that would engage guests and get them sharing their Spotify VidCon experience on social.
the solution
Noonah has just released our Robot Experience. The Robot features a camera mounted on a robotic arm which can capture super slow-motion video in seconds live at events.
For Spotify, we paired the Robot with a neon light tunnel. Guests selected their favourite playlists; the lights synced with the beat as consumers danced and the Robot recorded their moves.
Results
The Robot videos were instantly processed, with bespoke Spotify filters added to match the chosen playlists.
Guests could share their videos instantly to social media with their friends and family, driving people to the Spotify stand at VidCon and building exposure on social media.
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