Call of Duty wanted to introduce their new weapon design feature in a novel way
the brief
When you work for a company as big as Sky, it’s hard keeping track of all the programmes that are being produced. The Now and New event at Sky H.Q. acts as a team update for Sky employees, keeping them updated with what’s going on, and they even get speeches from some big celebs!
Sky contacted noonah and asked us to provide event tech that would generate great content at their event and get their #nowandnext hashtag shared on social.
the solution
The 9 Cam is an awesome piece of noonah tech, taking nine photos simultaneously and compiling these into an animated GIF to create a “frozen moment” 3D image. Our event ambassadors guided guests through the photo taking process, making the process as smooth and enjoyable as possible.
Guests at the event posed before a custom designed backdrop for the Sky event, creating an awesome background for the frozen-in-time picture. The focus was placed on the guests in the image, allowing them to strike the most cool and glamorous poses they could think of.
The event hashtag and Sky branding were added to the foreground of the photos, meaning that when the photo was shared by guests and team members at the event, Sky branding appeared front and centre on every share.
Results
Guests had loads of fun at the event, striking loads of poses for their epic GIFs.
Can you spot the celebrities who got involved in taking snaps with the 9 cam?
Sky loved the event and are having us back again to repeat the photo capture, we don’t think that praise gets much higher than that!
See more case studies below…
ASDA
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Royal London Bullet Time
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