Helping SSE Wembley Arena to say thank you to key workers via Virtual Mosaic

Brief

With a series of special Thank You shows planned for later in the year for key workers, The SSE Arena Wembley wanted to allow the community to show their gratitude to the nation’s key workers

Having worked with Noonah before, the SSE Arena Wembley reached out to see what we could do on this special project to bring the community together.

Solution

To allow the community to show their gratitude we suggested our virtual photo mosaic to allow the users to become part of a bigger picture.

It was decided to have multiple ways to allow people to partake. These were via user uploads, social media hashtags, and also a virtual photo booth. To achieve this a custom microsite was designed and built that allowed the users to choose how to submit their images. The same website would also host the completed mosaic after the submission period had expired.

For the virtual photo booth we implemented our AI background removal to place the users onto the stage in the arena.

Results

The custom website was hosted for two weeks where we received a great response with a wide variety of images including selfies, drawings and lots of rainbows via all the different upload methods.

At the end of the two weeks the images were modified and collated into the final mosaic which was then added to the microsite with ability for users to zoom in closer to see themselves.

The final output will also be printed and added to the front doors of the arena when it re-opens as well as select images and the mosaic being displayed on the big screen during the concerts.

See more case studies below…

eBay

We were asked to help deliver eBay’s lip sync campaign

BBC Clique Booth

The BBC wanted to engage with students using a photo booth to raise awareness for the launch of their new show.

Kierin NYC

Building brand loyalty: personalised products for the Kierin KYC product launch

Jaguar Wimbledon

Promoting Jaguar and the Ace Pace app across this brand experience

Menu